Denmark Medal 1906 Carlsberg Breweries Issued to Commemorate the 95th birthday of the founder J C Jacobsen (1811-1887). His portrait appears on the obverse of the medal. It's reverse design bears the company name in between the anniversary dates 1811-1906 . Carlsberg's emblems of the time (12-pointed star and swastika) appear at the top and bottom of the reverse. Carlsberg was founded in 1847 by J.C. Jacobsen and named after his son Carl. It produced it's first brew on 10 November 1847. His son Carl opened Ny.Carlsberg (New) in 1882 and the same year his father changed the name of his brewery to Gl.Carlsberg (Old). J.C. Jacobsen adopted a 12-pointed star as his emblem for labels and advertising, whereas Carl adopted the swastika. On 1 October 1906 the two companies merged to become Carlsberg Breweries with Carl Jacobsen as director (hence both emblems appearing on this medal). Up until 1933 the swastika symbol represented life, prosperity and good fortune in many countries around the world, and has done for thousands of years. But it was dropped by Carlsberg in 1940 due to it's use by Nazi Germany and the subsequent invasion of Denmark by Germany in April of that year. Among the longest-lasting legacies of Nazism is the residual stain they left on the swastika, which up until 1933 represented life, prosperity and good fortune in various cultures around the world. When the Carlsberg brewing company expanded, J.C. Jacobsen adopted a 12-pointed star logo for his labels, while Carl Jacobsen adopted a swastika. Brass silvered. 6.95g. Diameter 29x25 mm.
